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Building the foundation for AI-native accounting
We helped Puzzle turn an ambitious idea into a working product in under a month and launch within a quarter. Today, 7,000+ accounting firms and startups use its AI-native accounting platform.
Turned an ambitious idea into a first working product in under a month.
Built a market-ready MVP on scalable infrastructure within a quarter.
Put financial health at the center of the product from day one, shaping the way Puzzle helps customers understand their business today.
When Sasha Orloff started Puzzle, he was weighing three ideas for his next company. Accounting stood out: the tools he knew were built for monthly reporting and compliance, not a clear view of the business. Before committing, he needed to know one thing: would people pay for a better way?
From an idea to a product customers could use
Puzzle began with an idea in a document and a body of market research. Within a week, a core engineering team was in place. Working across product, UX, architecture, and engineering, we turned the concept into a live application. In under a month, Puzzle had a product to share with potential customers. Less than a quarter later, it had a functioning MVP, built on infrastructure ready to support its next stage of growth.
Financial health without the month-end wait
The first product brought key financial metrics into one place, giving founders a clearer view of the business between month-end reports. Puzzle has since grown into an AI-native accounting platform that keeps the ledger current, updates metrics like cash and runway, and uses AI agents for routine accounting work, with accountants reviewing before anything reaches the books.
Moving fast on the right idea
Speed mattered, but not at the expense of making the right decisions. We worked with Sasha to define the product, weigh the tradeoffs, and build a foundation that could support more than a first demo. The first MVP gave Puzzle a clear answer: customers weren’t just interested in the idea. They were ready to use it.
“Fluxon helped me take an idea in my mind and turn it into an actual working, physical product that I could put in front of people and say, do you want to buy this?”
From an idea to a platform used by thousands
Puzzle has grown from a startup accounting product into an accounting platform for startups, SMBs, and accounting firms. Today, more than 7,000 organizations trust Puzzle to manage their books, and the platform has processed more than $50 billion in transactions. In September 2026, Puzzle was acquired by Accrual and the team continues building toward a shared vision for the future of accounting.
Under 1 quarter
From idea to market-ready MVP
7,000+
Accounting firms and startups trust Puzzle today
$50B+
In transactions processed through the platform
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