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Making advanced marketing analytics easier to use
Marketing Evolution had powerful analytics technology, but too much of that value was difficult to discover in the product. We redesigned the experience around a simpler interface and clearer information hierarchy.
Reworked the information architecture around Marketing Evolution’s core product value.
Designed a new integrated analytics dashboard.
Created a reusable design system that could scale with the product.
Marketing Evolution gives marketers a broad view of performance through AI and attribution models.
The underlying capabilities were strong, but important features were buried in the interface and some outputs were difficult for users to turn into action.
An interface built around the decisions marketers make
We started by identifying the product’s strongest differentiators and the places where the existing experience was getting in the way.
We then developed interactive prototypes, tested new approaches, and translated the final direction into high-fidelity designs for implementation.
Put the important information first
The redesigned information hierarchy brings important features and insights closer to the surface. An integrated dashboard gives users a clearer starting point, while the design system makes it easier for the experience to grow without becoming inconsistent.
Simplify the interface, not the technology
The goal was not to reduce what Marketing Evolution could do. It was to make that capability easier to understand and use.
We focused on turning a complex analytics engine into a product that helped users get to useful insights faster.
A clearer way to use advanced analytics
The redesigned experience made previously hidden functionality easier to discover and gave Marketing Evolution a flexible design foundation for future product development.
