I have hired PMs at Google, at Stripe, and now at Fluxon. The kind of PM who did well changed at each company but three qualities always matter:
- They've taken a product or feature from 0 to 1
- They care deeply about the problem they’re solving and their user
- They know their craft, but stay curious
Beyond that, the right candidate depends entirely on the product, company, and stage. A few examples:
Google Search Ads: analytical operators
I led the Ads Targeting team at Google. We built the products advertisers used to decide where their ads showed up: keyword matching, website matching, Dynamic Search Ads. Search Ads was already running at enormous scale, and one mistake could cost billions. There, PMs there needed to:
- Study the data closely and use it to improve performance
- Work across a large, complex organization
- Build alignment across teams before launch
A good idea was not enough. You had to prove it and then bring people along.
Stripe: creative thinkers with design taste
Then I joined Stripe as their fifth product manager. Stripe's success came from making something complex, accepting payments, feel refreshingly simple for users. There was often no established playbook, so we needed PMs who could:
- Stay close to customers and understand their challenges, pain points and needs
- Show strong UX judgment and design taste
- Bring a desire to change the conventional approach and build something innovative for users
The best candidates got their hands dirty to make the product better.
Fluxon: sharp, adaptable generalists
At Fluxon, I look for sharp, adaptable generalists. As a consultancy, we can't always predict what our next customer will need. The market moves fast, and our PMs have to enter an unfamiliar industry, earn client trust, and start adding value quickly. That means people who can:
- Manage expectations and hard conversations
- Help teams separate real P0 priorities from distractions
- Learn a new market without being intimidated by it
- Lead well without having all the answers on day one
Plenty of senior PMs lead well once they know the domain, but the ones we need can run a call in week one of a project, in an industry they've never worked in.
What I listen for now
I pay less attention to where someone has worked and more to whether they can explain why the way they worked made sense in that company.
A PM who tells me their last company had too much process, or not enough of it, is describing a preference. A PM who can tell me what that process was protecting, and when it stopped being worth the cost, is describing judgment. The biggest lesson I have learned is that there is no universal template for the perfect PM. Hire for the environment they are entering, not just someone you have seen succeed somewhere else.
I wrote about the other side of this for Forbes a few years ago: how a founder picks the right product manager for a job. This piece is the same problem seen from the hiring manager's perspective.




